Pe zona de consumer electronics, în SUA, Apple are o cotă de 20% din piaţă, în 2012, la nivel de încasări. Trebuie că este, totuşi, o performanţă, pe o piaţă extrem de dinamică, să ajungi la asemenea cifre. Între timp, analiştii mai au un pic şi spun c-o să dea faliment. Glumă, glumă, dar, zău, cifrele sînt uriaşe.
Apple was the third-largest consumer technology retailer in the U.S. in 2012, while its products accounted for the largest share of revenue among consumer tech companies. New data released by The NPD Group on Tuesday revealed that Apple accounted for 19.9 percent of all domestic consumer technology sales, based on revenue, from last year. That number was up from the 17.3 percent share Apple took in 2011. Apple’s revenue easily beat out rival Samsung, which came in second with 9.3 percent, up from 7 percent in 2011. The rest of the top five saw their share of revenue fall in 2012: HP dipped from 8.9 percent in 2011 to 8.2 percent last year, while Sony and Dell both slid to 4.4 percent and 3 percent, respectively.